Brief Word From The Editor. . . . Richard Knight

If you must know, today's a pretty sucky day for most of the East Coast. It just keeps snowing and snowing and snowing, pretty much non-stop. Which just happens to be the best time to write another informative newsletter for ya' (because it's much easier to focus when you don't really have no where to go).

But at any rate, hopefully you're enjoying better weather than I am and if you're not, hopefully you already saw the snow coming and got a good movie from Netflix or something because with weather like this "you're gonna need it".

Well, back to business I guess. . . .

After looking at some of the feedback that I've gotten, it seems like a considerable amount of people are still, more or less in the beginning stages of their MLM Business and it seems that most of those people are having some trouble with MLM Leads and building their business.

Which is why I started my MLM Lead Success For "Dummies" series. I'm gonna go step by step showing you what you need to do and have in order to be successful marketing your business and calling up leads.

Get the full scoop with today's featured article.

I also want to make this newsletter a little more interactive, so you can actually voice your opinion on certain topics that are raised in each issue instead of listening to me blab on and on about this stuff. I wanna know if what I'm writing about and putting into this newsletter is hitting dead on, or if it really just "blows chunks". So be on the look out for interactive polls and a rating system that you can use to voice your opinions.

And also, check out this issue's Recommended Resource, it's proving to get real results. And is definitely A Must Have For Any Struggling Network Marketer On a
Shoe String Budget looking for a blueprint for MLM Success. So don't forget to check that out.

And of course if you need to reach me, I'm an email or a quick phone call away, so don't hesitate to contact me. Your emails and phone calls are always welcomed.

MLM Lead Success For "Dummies" (no offense)

Featured Article
By: Richard Knight

One of the common mistakes most MLM'ers make when they're starting their new home based business, is jumping into the MLM lead game too quick.

Yes, I know the thought of making a few thousand dollars like most people are promised their very first month is good reason to start buying leads and going full force, but realize that there are things you need to know before you even "think about" buying some (usually) leads to build your business.

Do You REALLY Know Your MLM Business?

Well let me rephrase that so you can see where I'm going with this. How well do you know your MLM Business?

Ok, so you know the name of the company, the name of some the products, and maybe that it could make people a whole lot of money if they sign up. But do you really know your MLM Business well enough to have a comfortable conversation with someone about it.

Now I know you've probably been told somewhere down the line by one of your upline members or maybe even your sponsor: "If they have any questions just "3-way" them to me or to this number and they'll get their questions answered."

Now let's do some role playing for a minute. If someone came to your house saying they have a wonderful way for you to make some extra money from home, and it's wonderful and it's great and it's the best thing since sliced bread. And as soon as you ask them some simple questions like "How's it going for you?" or "What so great about this product?" or "What makes this different from the other things I've seen?"- and they say "Hold on, let me get the guy who brought me into this business, he knows this business better than I do."

Would you really trust and join someone like that? - I hope not.

And it all boils down to "really" knowing your business. Just think about it, if you don't know what makes your MLM Business great, how can expect someone to think it's great as well. And if you can't tell someone why you're so passionate about your MLM Business how can you expect the leads you call up to get passionate with you.

So if you haven't realized it yet. . .

MLM Lead Success Step #1
Know Your Business

Now I'm not saying you have to know "everything" about your MLM Business like whose in charge of the accounting department at their head quarters. But you want to know just enough so that you can have an informative conversation with someone about your company.

Here are a few things you need to know about your business before you start purchasing MLM Leads for your business.

1. Know your products - There are so many reasons you need to know your products. Just ask yourself: How can I stand alongside this company and it's product if I don't even know if their product "works" or not? and. . . How can I expect my downline to use these products if "I" don't use them either?

The key behind a successful MLM Business is through "creating supply chains" of customers and distributors who use the products. If no one uses the products, no one makes any money it's just that simple. If you don't use your products regularly, don't expect your downline to.

And since the only true way to effectively know your products is by using it, it's a win win for everyone, including yourself. But the key here is, don't just buy YOUR products for the sake of fulfilling your "monthly requirement", you should be using your product regularly, to the point where you can see the benefits of using it rather than using some other company's product.

For example: If you're in a nutritional company, try some of their energy bars, or some of their supplements and see how they make you feel. Don't just use them once or twice, use them regularly so that you can see "for yourself" that your products work and delivers everything that it promises. . . and then some.

In addition to helping you know your products better, it also helps you develop your Magnetic Story (more on that later)

2. What makes it different -  What makes your MLM Business and it's products different from the few hundred that's out there already?

Trust me, if you don't know the answer to this, you're like a fish outta water, "You're Not Gonna Make It". There are just too many MLM Business Opportunities out there, offering just about the same thing you are. You need to know what makes your company different.

Do you have a better compensation plan? - if so how is it better, then tell it to your prospect.

Do you use all natural 100% environmentally safe products? - if so, name a few, then tell it to your prospect.

Do you have a support system that can help other people succeed? - if so, tell it to your prospect.

Do you offer a full 100% money back guarantee? - if so, tell it to your prospect.

The point I'm trying to make is this: think about what made you join your business opportunity. Was it their compensation plan, their great products, or maybe it was a money back guarantee that made it so appealing. In any case, you have to find out what sets your MLM Business apart from the rest.

Don't expect people to join just for the simple fact that they can "make some extra money". You have to find that one distinct benefit that your MLM Business offers that will appeal to your prospect's interest just as your sponsor did with which made you sign up.

Which brings me to my next MLM Lead Success Step. . .

MLM Lead Success Step #2
Develop Your Magnetic Story

Ultimately I believe, how well you develop your own "Magnetic" story will in one way shape or form determine how far you go in your MLM Business. Now bare with me because I'm about to take it back to 2nd grade for a minute. "So class put on your thinking caps. . . OK here we go!"

I want you to take a close look around, and if you do it carefully you'll see that almost every successful Network Marketer has developed his or her own powerful "Magnetic" story that practically pulls people into their organization. Haven't you ever noticed that it's the Marketers with the most interesting, intriguing stories that have the most success.

Whether they're talking about the products or their business opportunity, no matter if they're on a conference call or talking to someone one-on-one, they always tell "their story".

So I want you to learn from these guys, because what they're doing is not only working, it's working effectively. And it's real simple too, all these stories do is show how much of an impact their xyz business opportunity or their XYZ product had on them or a particular part of their life.

For example: "Mike", a good friend of mine who is a very successful Six Figure Earner in Melaleuca inadvertently shown me how powerful this technique really is. He invited me to a few times to check out 1 or two of his live web-casts that he was doing that week for his prospects.

So I went and listened for a bit and I realized that every time he got to the product part of his presentation, he would start telling "his story" and a very "emotional and powerful" one at that, about how his son was suffering from asthma and how he tried everything under the sun to help him until someone told him about this "funny named" company called Melaleuca. And to make a long story short, after seeing how effective their products were he eventually became a loyal customer and started "simply spreading the word" (his words exactly) and started receiving a monthly income just for doing so.

And of course as Mike got into the business opportunity part of his presentation he would again tell his story about how this company made such a financial impact on his life, which is why he is able to work from home, spend more time with family, which allowed him to leave his "Corporate Tech Job" and be financially independent for the rest of his life.

By telling your story you allow your prospects to see that you can relate to them, you've been through what they're going through and in some cases you may have been through much worse, and ever since you started to use XYZ product or joined XYZ company your life has changed dramatically. It also shows your prospects that you're living proof that your MLM product, or your MLM Business actually "works" and gets results.

As important and crucial as developing your "Magnetic" story is, it's surprisingly simple. But in the interest of saving space in today's newsletter I'll continue my "MLM Lead Success for Dummies" series next time, where I'll not only show you the simple process of Developing your own Magnetic Story even if you've have limited success to this point, but also where and how to use it and whole lot more.

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Recommended MLM Training Resource !

	Are you tired of getting nowhere with MLM Leads? Sick and tired of getting poor or minimal results while trying to build your MLM business? Have you literally tried everything under the sun and you're literally worse off than when you started? If that's true about you, then I highly encourage to take a look at this recommended MLM Training resource. Mike Dillard's Magnetic Sponsoring Course will teach you: A proven system for generating your own laser-targeted leads for your MLM business. The secret to getting paid even if your prospects don't join your opportunity. How to build your own Magnetic Newsletter that'll follow-up with your prospects and help close them for you. How to write Magnetic Ads that literally pulls prospects to your website. And much, much more . . .
I personally got a copy of Mike's course and just used one strategy from Mike's Course and it took me from literally "cleaning out" my life savings to seeing Paypal statements like this which I used to build my $499 business opportunity (that's right - my $499 business opportunity. But that's just my testimonial, one out of the thousands of testimonials that exist for this training course. Here's a testimonial that inspired me to get this course:

"Without the insights I've gained from Magnetic Sponsoring I would still be struggling. . . "I have been involved with this industry for about 4 years and have always found it to be a challenge to sponsor new reps on a consistent month to month basis. I was with my first company for about 2 years and during that time frame I sponsored a total of 7 reps. I have been with my current company for about 6 months and have personally sponsored a total of 23 reps and my group has grown to over 150 people in this time frame. Without the insights I've gained from Magnetic Sponsoring I would still be struggling day in and day out trying to get local friends and family to take a look at my business opportunity. If you take this knowledge and apply it to your business your sponsoring will dramatically increase." -Todd Vanderhoff